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Amazon API

Selling Partner API (AMAZON SP API)

If it is true that "Software is eating the world", it is equally true that APIs (Application Programming Interfaces) play a fundamental role in the world of marketing. If you're an industry professional, you've probably heard of Amazon's APIs. In this article, we'll explore everything you need to know about Amazon's APIs, how they can be used to your advantage, and how they can help you achieve your marketing goals.

SP-API stands for Selling Partner API, which refers to a comprehensive list of APIs that developers can use to integrate business management systems, e-commerce platforms, WMS (Warehouse Management Software), or other software useful to those companies that sell on Amazon. Released in January 2022, these REST (Representational state transfer) calls have surpassed the previous MWS (Marketplace Web Services), bringing with them an overhaul of many fundamental logics.

The new SP-APIs allow integration with Amazon Seller Central (for those who sell on Amazon Marketplace), as well as Amazon Vendor Central (for those who sell on Amazon Retail). Among the most important calls are the following:

  1. Product management: Amazon's APIs allow access to details of products available on Amazon, such as title, description, images, prices, and product reviews. These data can be used to analyze competition, optimize pricing strategies, and create targeted advertising campaigns. You can also publish new items by indicating the SKU, EAN code, and all the necessary attributes for Amazon to receive a new product listing. With the new SP-APIs, you can also manage the former "A+ listings," now known as "Enhanced Content" (EC), which consist of images, text, and videos intended for sellers who own a registered brand.
  2. Order management: Amazon's APIs allow access to information on orders placed on Amazon, such as shipping address, tracking number, and order status. This information is crucial for improving the customer experience, automating order management processes, and providing effective support services. One barrier for those choosing to invoke the SP-APIs is accessing Personal Identifiable Information (PPI) related to buyers' personal information, which Amazon considers very sensitive and restricts access to.
  3. Advertising on Amazon: Amazon's APIs allow you to create and manage advertising campaigns on Amazon Advertising. You can create sponsored ads, monitor campaign performance, and optimize your advertising investments. This helps you reach a wider audience, increase brand visibility, and improve sales.

Amazon AWS API

When it comes to Amazon APIs, one cannot overlook the topic of AWS. The AWS APIs (Amazon Web Services) allow developers to create applications that integrate with the Amazon ecosystem. These APIs provide a wide range of functionalities that are related to AWS information systems.

However, one of the key aspects of Amazon API is the SP-API, which refers to a world of services directly connected to selling on the e-commerce giant's website.

This article then delves into a discussion about SP-API, specifically the APIs designed for Amazon sellers.

What is an API

Before we delve into the world of Amazon APIs, it's important to understand what exactly an API is. In simple terms, an API is a set of rules and protocols that allow two or more software to communicate with each other. APIs act as a bridge between different applications, allowing them to exchange data and functionality securely and reliably.

Amazon SP API: develop your code stress-free

MarketRock is a success story of migration to Amazon's new SP-API: you can read the case study on the official developer blog on this page.

With MarketRock, access the Amazon SP-API effortlessly. Amazon's new Selling Partner APIs (abbreviated with SP-API) replace the previous ones of the so-called Amazon MWS (Amazon Marketplace Web Services) with a Copernican revolution by the eCommerce giant.

The new set, popular with developers who have written code to call Amazon APIs and integrate the marketplace, features a new set of REST-type calls.

But not only that, the calls are more complete, allow access to a greater number of features and also include the Amazon Vendor platform.

Whether you need to interface your management system with Amazon or you want to achieve another technical goal, with MarketRock you can easily achieve it. And with our help.

MarketRock's API

Connect third-party software seamlessly with Amazon and other marketplaces

No matter the complexity of your integration project, rest assured that our team of senior solution architects will provide you with the support you need to achieve the desired outcome. Whether it's simply managing orders or distributing your catalog across multiple marketplaces, our assistance is seamless and reliable.

Some of the most popular requests

Orders
https://rest.edock.it/api/Orders/GetOrders

Esempio di richiesta

curl --location --request POST 'https://rest.edock.it/api/Orders/GetOrders' \
--header 'Content-Type: application/json' \
--data-raw '{
  "page": 0,            //Recupera questa pagina di ordini. Il conto inizia da 0. Obbligatorio.
  "pageSize": 5        //Dimensione della pagina. Obbligatorio
}'

Which integrations can you save on?

With an integration on MarketRock, save integrations with the most popular marketplaces and the most used couriers.

SP API amazon
SP API Amazon Aliexpress
SP API amazon zalando
SP API Amazon eBay
SP API Amazon Yoox
SP API Amazon Leroy Merlin
SP API Amazon shopify
SP API Amazon manomano
SP API Amazon eprice
SP API Amazon IBS
SP API Amazon Spartoo
SP API Amazon Fruugo
SP API AmazonWish
SP API Amazon Backmarket
SP API Amazon Spring
SP API Amazon Bartolini
SP API Amazon DHL
SP API Amazon Fedex
SP API Amazon GLS
SP API Amazon UPS
SP API Amazon SDA

  • Inventory

  • Orders

  • Shipments

  • Sync

SP API inventario

One call for each need

One integration for all your needs - no more managing multiple marketplaces. With API calls, you can easily create and modify products, and even list them on Amazon before the product page and ASIN are created. Customize your listings for each marketplace with unique information such as pricing, titles, and attributes specific to each country. Simplify your inventory management with just one call.
SP API ordini

Customer Information and Order Status

One integration to retrieve orders, instead of integrating all marketplaces.

Retrieve all customer information, order data - including the marketplace it comes from - currency, and everything you need to process the order from an operational and tax perspective.

MarketRock ensures that the order progresses on the marketplace, regardless of whether it's Amazon, Zalando, Yoox, or one of the other integrated ones.

SP API spedizioni

Compare and ship with ease

One integration to prepare shipments, instead of integrating with all couriers individually. With our shipping creation engine, just one call integrates you with a multitude of couriers, generating shipping labels without worrying about implementation details required by each one. Print waybills, obtain tracking codes to track your shipment, attach export documents, and much more. Shipping and comparing has never been easier.
SP API sincronizzazione

MarketRock takes care of synchronization

MarketRock streamlines the process of synchronizing available quantities and prices. The available configurations allow for the enabling or disabling of synchronization for different markets on both price and available quantity.

Final Thoughts

Amazon's APIs offer an incredible opportunity for the entire AWS ecosystem and all sellers involved. Marketrock was one of the first software programs to migrate to the new API set, as evidenced by the case study available on the developers' official blog, which you can access here.

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