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Tiktok Shop

General information about TikTok Shop

Selling on TikTok Shop means embracing social commerce at its best. TTS is the marketplace of the social network with dizzying growth. Released in September 2023 in the United States, it expanded to Europe with the arrival in the UK, first, and the rest of the states later. If you have a community of buyers and want to grow it, then there is no doubt: start selling on TikTok Shop.

How to sell TikTok Shop

On TikTok Shop, you can sell using two types of accounts:

  • Business Account: Designed for companies and brands, it offers advanced tools such as detailed analytics, product catalog management, and access to advertising features. This is the ideal option for those looking to build a strong presence on TikTok and leverage both organic and paid strategies.

  • Creator/Individual Seller Account: Suitable for influencers or small entrepreneurs who want to monetize their products directly. This type of account allows selling through affiliate marketing or promoting their own products without managing a complex business.

For organic sales on TikTok, the main channels are:

  • Live Shopping: Live streams allow sellers to showcase products in real time, answer questions, and encourage immediate purchases.
  • Organic Videos: Short, engaging content with clear calls-to-action can drive sales without paid advertising.
  • Affiliate Marketing: Creators can promote your products through the affiliate program, earning a commission on each sale.
  • Profile Shop: The shop section in the profile lets users buy directly without leaving the app.

By combining these tools, you can maximize visibility and sales on TikTok Shop without investing in paid ads.

Ideal seller profile for TikTok Shop

The ideal seller on TikTok Shop is a brand, retailer, or creator with a strong ability to produce engaging content.

They must understand the platform's dynamics, leverage trends and interactions to generate sales organically or through targeted advertising.

Having a strategy based on short videos, live shopping, and influencer collaborations is essential.

The most successful product categories include beauty and skincare, fashion and accessories, electronics, viral gadgets, fitness and nutrition, home products, and baby items.

Trending, innovative, or niche-specific products have a higher chance of success.

Internationalization

Selling internationally on TikTok Shop offers two options: Cross-Border Selling and Domestic Selling.

  • Cross-Border Selling allows sellers from an eligible country to sell directly to foreign customers. It requires either a personal warehouse or the use of a fulfillment partner.
  • Domestic Selling enables selling locally in multiple markets by opening separate stores in each supported country.

To enable international sales, sellers must register on TikTok Shop Seller Center, select target markets, and set up payments, logistics, and tax compliance. Adapting content and advertising strategies to different audiences is essential.

Payments and logistic

  • Consumers pay in-app, making TikTok Shop a traditional marketplace where sellers receive payments regularly (every 15 days), with the amount settled net of sales commissions and purchased services.

    Regarding logistics, TikTok offers multiple solutions:

    • Seller Logistics (3PL): Upon receiving an order, the seller retrieves the merchandise from their warehouse, hands it over to a courier, and ensures delivery within the promised checkout timeframe.
    • Fulfilled by TikTok (FBT) (3PL): Products are stored in TikTok Shop warehouses (TikTok also has an agreement with Amazon FBA). Once an order is placed, TikTok handles picking, packing, and shipping, making the process seamless for the seller while ensuring high performance.
    • TikTok Logistics (4PL): The merchandise remains in the seller’s warehouse, but TikTok is responsible for order fulfillment and delivery, ensuring optimal shipping performance.

How much does it cost to sell on TikTok

There are no fixed fees, only a 5% sales commission.

A fee reduction is available if the seller has an "open collaboration" active with creators on their catalog.

“For over 8 years I have been helping sellers form different product categories, company sizes and with even specific needs. I am happy when I help organizations to achieve the goals we setted up.”

Cristina Cairone
eCommerce Manager, eDock.it Cristina Cairone

Start selling on TikTok Shop

Fill out the form to be contacted by one of our eCommerce Managers and discover the opportunities of selling on TikTok Shop.

“Da oltre 8 anni aiuto venditori di categorie merceologiche diverse, dimensioni di ogni genere e con esigenze anche peculiari. Sono felice quando aiuto le imprese a conquistare gli obiettivi che ci poniamo.”

Cristina Cairone
eCommerce Manager, eDock.it Cristina Cairone

Start selling on TikTok Shop

Fill out the form to be contacted by one of our eCommerce Managers and discover the opportunities of selling on TikTok Shop.

Wanto to start selling on TikTok Shop?